AERIN HOME AT CAVIT&CO

Estée Lauder was among the first beauty-industry leaders to recognize the power of linking a respected brand with an alluring lifestyle. Her company’s product line may have been all about creams, cosmetics, and fragrances, but its advertising campaigns told a story that touched on everything from fashion to decoration—one that consumers inevitably conflated with Lauder’s own private world. So it stands to reason that when the late businesswoman’s granddaughter Aerin Lauder decided to create her own eponymous firm, called simply Aerin, stylish living would be at its heart.

 

http://www.cavitco.com.au/brands.asp?id=26

Posted in News on 13 March 2015

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